39. Providing products and services related to event management, lodging, restaurant management and travel and tourism industries. In the VBC Retailing track, participants will manage specific marketing concepts such as pricing, purchasing and promotion within a convenience store. Participants in the Stock Market Game develop and manage an investment portfolio. Identify sources to provide relevant, valid written material. Collegiate DECA members are challenged to develop a solution that incorporates the performance indicators relevant to the specific case study. sraediedrich. In the VBC Fashion track, participants will scour runway and street blogs for emerging and viral fashion trends; manage marketing, business and fashion-specific concepts such as design, buying, pricing and markdowns, social media promotion, window display and merchandising within their own fashion design business; and interpret actions, charts and reports, such as the Income Statement and the “Instatrend” report in order to make strategic marketing decisions for their fashion business to optimize profitability. Case studies provide a student-centered engagement activity to help Collegiate DECA members apply learning through problem-based activities that require creative solutions and practical outcomes. Market identification is the process of a marketer in identifying the most profitable areas to offer a new product or service. Business Administration Core exam. Principles of Business Management and Administration. Explain how businesses can use tradeshows are exposition participation to communicate with targeted audiences, Tradeshows host participants from a specific industry. Although Todd knew that some lay-offs were coming, he told Cynthia not to worry about things. Product bundling is the practice of putting, 78. Smithtown West DECA is very proud of its members and attributes much of their success to a few key strategies. Here are some competition tips I’ve gathered from former finalists and winners at past Collegiate DECA ICDCs to help you bring home the gold. Some images used in this set are licensed under the Creative Commons through Flickr.com. Which of the following is an example of an internal source of secondary marketing data: 37. You have a meeting scheduled with the director of sales and marketing to present your company’s hospitality-specific products and services and price points. Rock the DECA Exam. Flashcards. A millennial client has scheduled a meeting with you for advice on debt consolidation. The Innovation Plan Event involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce a new business, product or service. LMN can quickly obtain useful information, FRUGGING is an activity that presents marketing researchers with legal issues because it. Prep for competition Without classes and…. 83. In the growth stage, resources continue to be spent on branding and addressing price competition that will occur. DECA Marketing Cluster Sample Exam #1 of 5 study guide by askowyra includes 20 questions covering vocabulary, terms and more. DECA mini-districts marketing cluster exam study guide (marketing communications) 52 Terms. Providing products, services or experiences relating to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes or products and services related to hobbies, leisure or cultural events. 76. Students will be challenged to perform marketing and management functions and tasks related to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time. Explain the nature and scope of the marketing information management function, The marketing information management function is the process and methods that generates, stores, analyzes and distributes information to promote good decision-making for a business. With the conference season and many important deadlines approaching, let’s plan the best ways to spend your winter break. Students will be challenged to perform the ability to recognize opportunities and to act on them, determine needs, identify markets, utilize marketing research, identify sources of capital and use management skills. To handle these, first maintain your control over your personal emotions and behavior by staying calm and listening closely to the customer. Situation analysis can be completed on an entire business, business unit, productline, or individual products. Explain the nature and scope of channel management, The nature of channel management is understanding how products end up in consumers hands. When deciding if it should participate in an industry trade show, a company should consider the number, 100. Integrated Marketing Campaign—Product includes a campaign that is related to any hard/soft line retail products including e-commerce. C Exclusive. The stage of product is in the product lifecycle will often affect the marketing resources dedicated to his promotion. Examples may include: hotels, lodging services, convention services, food and beverage services, restaurants, museums, amusement parks, zoos and other tourism-related businesses. If a branding campaign is successful, it will build product recognition and the customer loyalty.
Learn more about DECA’s Competitive Events Program and choose an event that matches your career interests and strengths. Posted online July 2016 by DECA Inc. ... Test 1121 MARKETING CLUSTER EXAM 5 31. To do this, a business must understand the wants and needs of the consumer and objectives of the overall marketing plan for the product or service. Channel members can assist by making sure it is easy to place an order and deliver products quickly. Price gouging happens when a price is set higher than normal from a sudden increase in demand, Explain the legal considerations for pricing, Several federal laws affect pricing decisions. Positive customer relations can include showing appreciation, delivering timely service, training employees affectively to interact with clients, and appeasing any concerns brought forward, There are a variety of difficult customers including those who are angry, impatient, demanding and indecisive. Each case study supports a specific career cluster and primary instructional area that is identified at the top of the first page of the event.
Primary research gathers data for the first time for a specific product, service or business. Exploratory.
In the VBC Personal Finance track, participants will manage bank accounts, credit and debit cards, bills, credit scores, taxes, insurance and investing. A company wants to collect information from various sources to determine if it should consider expanding.
DECA’s case studies challenge Collegiate DECA members to demonstrate industry relevant knowledge and skills through performance indicators, while also developing important 21. The Community Giving Project uses the project management process to raise funds or collect donations to be given to a cause/charity. The advertisement should be clean and use white space effectively. Explain the concept of marketing strategies, Marketing strategies identify a target market and marketing mix choices that a business will use. Sports and entertainment marketing includes marketing functions and tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time. Whichofthefollowingisasituationinwhichhorizontalconflictmayoccuramongchannelmembers: 15. Happy Holidays, DECA! Participants will interpret actions, charts and graphs in order to make strategic marketing decisions for their franchise to optimize profitability. This information is essential for creating an effective marketing plan. You should A. raise your voice. Check out this list of DECA-essentials that are likely to appear on your exam and as performance indicators in your role-play. Students will be challenged to perform marketing communications and functions and tasks that inform, persuade, or remind a target market of ideas experiences, goods or services.
Participants will organize and deliver a sales presentation or consultation for one or more products/services/customers. Each case study supports a specific career cluster and primary instructional area that is identified at the top of the first page of the event. Marketers use arrange a promotional activities at a tradeshow including visual merchandising and sales promotions to introduce new products, encourage increased sales, and meet customers and distribution partners, Explain considerations used to evaluate whether to participate in a trade show or exposition, One of the most important advantages of a tradeshow is the access to a specific target market. DECA’s flagship evaluation process involves students in both a written component such as an exam or report and an interactive component with an industry professional serving as a judge.
Students will be challenged to perform management functions and tasks focusing on the application of financial data to business planning, including collection and organization of data, development and use of reports, and analysis of data to make business decisions.
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