Retrieved from, SafetyXChange Staff (2008). In 1974, Federal Motor Vehicle Safety Standard (FMVSS) 301, legislation that was intended to tighten the standards for fuel system integrity in accidents, was ready to be released. Bodevin, L., Cox, S., Nguyen, T., Setianugraha, R., n.d., While Detroit Slept: How Toyata Invaded the American Car Market.
Additionally, Nader and the Center for Auto Safety resubmitted their petition to the NHTSA. Ford, however, disregarded these solutions and stuck with their hefty estimate of $11. The Liability Maze: The Impact of Liability Rules on Innovation and Safety. "That person would have been fired.  Ford did not deem the fuel leakage as a major design flaw, because they did not undertake any retooling efforts. In August of 1977, Mother Jones published an article titled Pinto Madness which launched a number of accusations against Ford and the NHTSA. In the early 1970s, Lee Iacocca was president of the Ford Motor Company. This rupture created a risk of fire. Her passenger, thirteen-year-old Richard Grimshaw, suffered disfiguring burns and had to endure dozens of operations.  Grimshaw v. Ford Motor Co. exposed Ford’s risk-benefit analysis, the company’s reasoning to withhold a recall. In actuality, the memo was prepared for NHTSA crash investigations and used as a resource for other American car companies. Adding to the pressure to ignore these safety costs was Lee Iacocca's stated goal that the Pinto was not to weigh an ounce over 2,000 pounds and not to cost a cent over $2,000. None of these protective devices was used. Placing dollar-and-cent value on life. People liked the car. Grose, J.
In the end, Ford recalled over 1.5 million vehicles, which was the largest recall in automotive history at the time.
All career fields have a common rule emphasizing public safety. , A similar case, in which people grappled with the value of human life, was the Willow Island Disaster in 1978, where a cooling tower collapsed and killed 51 construction workers. Share your experiencewe will call you back with a free case review, © 2020 The Reiff Law Firm | Legal Marketing by Majux, 1500 John F. Kennedy Blvd #501 Philadelphia, PA 19102, Phone: (215) 709-6940 | Toll Free: (866) 658-6277. Ford, however, ignored both of these estimates and chose a much lower value of human life: $200,000. During the accelerated production schedule, Ford became aware of these serious risks associated with the Pinto’s fuel tank but proceeded with its manufacturing schedule anyway. Marketed as costing just a dollar per pound, the Pinto’s compact 2,000-pound frame clocked in at a modest $2,000, making the car affordable and popular. Finally, critics also faulted Ford for inflating the unit cost of the repair, claiming that it would cost $11 per vehicle.  Public perception was also skewed by the Mother Jones article that first released the Ford Pinto memo.
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