User Experience Stack Exchange is a question and answer site for user experience researchers and experts. The answer, as always to questions of this nature is the (rather useless) 'It Depends'. There will be less errors clicking through content, but there will be more clicks to perform to access the content we’re after. 3 0 obj
Product breadth is the number of product lines, while product depth is the variety within each of those lines.
Horizontal scrolling of a small area on a desktop website. It only takes a minute to sign up. Making statements based on opinion; back them up with references or personal experience. Asking for help, clarification, or responding to other answers. When and where on Planet Mars are the Sun's rays the most blueshifted? D. They completely avoid including their own private-label brands in the store. 4.0 out of 5 stars Great Quality But Narrow and Shallow. However, the counter to this is that if you have a flat navigation then that makes the top-level navigation very link-heavy as you need to link to everything from the front-page. Crowd-sourced techniques? Are websites a good investment?
The squared-off spoon is especially useful for scraping out jars and containers. A big-box retailer like Walmart or Target often has a large product breadth, as their customers come looking for a wide variety of products when they shop. In the retail industry, product breadth refers to the scope and variety of products that a store offers. Why not take a different approach -. Why is the rate of return for website investments so high? This way you can have very specific and brief content occupying single pages, so there is less noise when the user reaches the desired content page. 14.
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To subscribe to this RSS feed, copy and paste this URL into your RSS reader. Deep & Shallow, SAE & Metric The 1/2” and 3/8” drive impact socket set includes 38 pieces SAE&METRIC sizes and DEEP&SHALLOW length sockets, 2 extension bars and a adapter. A navigation structure assumes that the user is going to need to navigate around the site. @JonW That is correct.
In the same way that the music industry has changed from forcing people to buy a whole album just to listen to the tracks they want to, to a more flexible 'buy the individual tracks you want and nothing else' so too the web is changing. What is the difference between Shallow Information Architecture and deep Information Architecture? For instance, a store may only stock four items of each SKU, but its product breadth (variety) may consist of 3,000 different types of products.
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Customers coming to Costco are looking for the best value, not the most options. What's wrong with the "airline marginal cost pricing" argument? The right strategy for one retailer may not be the right one for another, as what works will depend not only on your customers, but on your brand identity and on finding the right mix of profitability for each of the items in your inventory.
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Program Arcade Games: Ch 16 Worksheet 2D-Array Algorithm. This is because their products have a narrower focus and a specific niche. The argument could be made that, because it is a mobile site this means that navigation is going to be intrinsicly harder, and therefore a more shallow navigation structure is preferable because that makes it harder for the user to get lost in the site structure - they would only be one or two steps away from wherever they need to go. These two elements combine to make up the store's product assortment or merchandise mix.
This gives customers more gift-giving options, and it can allow the store to experiment with new product lines without making a big investment in inventory. Didn't cross my mind really. Just to come at your question in a different way altogether; why assume that you need to make a choice between one or the other? A good example of a store with good breadth but less depth is a club store such as Costco, which sells almost everything under the sun, but only one or two options for each type of product. %PDF-1.5 In its most basic definition, product breadth is the variety of product lines that a store offers. Which retail assortment strategy is utilized by a convenience store?
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